As a young 12 year old trying to impress a neighbourhood boy, Katarina would sneak out her dad’s little Honda CB 100 to show off with by riding around the block after school. She was completely ignored by the boy and instead fell in love with motorcycles… and riding became a huge part of her spirit and entity.
A lifetime of riding later, seeking a massive tree change to escape the horrors of a toxic workplace, Katarina was inspired on a bone-rattling, 12,000 km mind-blowing road trip to embark on something unique and original… specifically for moto women under the Southern Cross. Fine tuning her ideas, upskilling and working 12 to 14 hour days, over the following few years, she proudly launched the original publication Madam Rider, in March ’21, with an impressive reader base quickly emerging.
Katarina, is Kiwi born, Aussie bred, so wanted something to reflect the delightful differences we experience here, than anywhere else in the world. We are exclusively unparalleled in our lifestyle, surroundings and outlook so we want to showcase the bikes, accessories and apparel that are available, to us… and the stories of the moto women that ride them.
After learning more about the intricacies of internet searching and what those moto women want, January 2023 had us re-branded to fit in with what’s being commonly searched for. Now… the name Woman Moto just rolls off the tongue and keyboard. A huge learning and growth stage from Madam Rider to Woman Moto.
In November 2025, support from readers is currently just past 50,000 and growing. At this stage of the journey, primarily via email marketing and word-of-mouth, we are most humbled by that amount of readers. With roughly 500K women riding throughout New Zealand and Australia, there’s plenty more we’d love to have subscribed.
Aiming to pass the baton of knowledge, feminine prowess and that special brand of Kiwi and Aussie candour onto today’s woman moto community… for those bootyful babes, fearless foxes, brave and wanderlust women, welcome to your space:
- Road riders
- Pillion riders
- Dirt riders
- Stunt women
- Adventure riders
- Lifelong riders… like me
…and everything in between, women wanting to experience their extraordinary