As a young 12 year old trying to impress a neighbourhood boy, Katarina would sneak out her dad’s little Honda CB 100 to show off with by riding around the block after school. She was completely ignored by the boy and instead fell in love with motorcycles… and riding became a huge part of her spirit and entity.
A lifetime of riding later, seeking a massive tree change to escape the horrors of a toxic workplace, Katarina was inspired on a bone-rattling, 12,000 km mind-blowing road trip to embark on something unique and original… specifically for moto women under the Southern Cross. Fine tuning her ideas, upskilling and working 12 to 14 hour days, over the following few years, she proudly launched the original publication Madam Rider, in March ’21, with an impressive reader base quickly emerging.
Katarina, is Kiwi born, Aussie bred, so wanted something to reflect the delightful differences we experience here, than anywhere else in the world. We are exclusively unparalleled in our lifestyle, surroundings and outlook so we want to showcase the bikes, accessories and apparel that are available, to us… and the stories of the moto women that ride them.
After learning more about the intricacies of internet searching and what those moto women want, January 2023 had us re-branded to fit in with what’s being commonly searched for. Now… the name Woman Moto just rolls off the tongue and keyboard. A huge learning and growth stage from Madam Rider to Woman Moto.
In April 2023, support from readers, is currently just past 36,000 and growing. At this stage of the journey, primarily via email marketing and word-of-mouth, we are most humbled by that amount of readers. With roughly 500K women riding throughout New Zealand and Australia, there’s plenty more we’d love to have subscribe.
Aiming to pass the baton of knowledge, feminine prowess and that special brand of Kiwi and Aussie candour onto today’s woman moto community… for those bootyful babes, fearless foxes, brave and wanderlust women, welcome to your space:
- Road riders
- Pillion riders
- Dirt riders
- Stunt women
- Adventure riders
- Lifelong riders… like me
…and everything in between, women wanting to experience their extraordinary
The Choice of Logo
The logo is a graphic, transposed from a photograph, of a young moto gal in my family, altered a few times to get it just right…
I wanted the face of Woman Moto to represent femininity, some sassiness, a little wildness, with a bit of attitude, classy and fun… getting on a bike and just going for a ride to wherever and beyond.
The Choice of Slogan
So many amazing moto stories amongst us of outstanding achievements… yet the actual person who has done the amazing, don’t usually think of themselves as being any different or extraordinary in any way.
Just having the courage to jump on a petrol-fuelled engine to risk life and limb riding through city streets to work, race around a track on the weekend, jump over dunes for fun, or dodge wombats and pukekos en route for lunch… is something to be damn proud of and considered extraordinary, so be proud of who you are, hold that head up high and say, yes I too, am extraordinary!
The Choice of Red
…the red tone chosen is to represent the positive symbology of the colour, including courage, passion, love, determination, sensitivity, joy, strength, willpower, action, radiance, sassiness and of course… lipstick!
Woman Moto thanks you for your support ♥
Updated April 2023